Beyond 4Cs – Be a Smart Diamond Shopper With This Diamond Buying Guide
Marilyn Monroe once said “Diamonds are a girl’s best friend”! Let’s talk about diamonds and some insider tips on shopping for diamonds. For many people, shopping for diamonds can be a daunting, very confusing and nerve wracking process. This is understandable since the majority of consumers don’t have gemological knowledge or prior experience in buying such a big ticket item.
Thankfully, Beyond 4Cs has put together a short and concise diamond buying guide infographic, the consumer’s guide to buying a diamond, that reveals crucial tips for shopping for diamonds and how you can get the most bang for your buck. Check it out below.
To sum it all up, the diamond buying guide highlights four main characteristics to look for when shopping for diamonds: Cut, Clarity, Color and Carat. Here’s a quick explanation of these from the diamond buying guide.
The cut determines how well a diamond absorbs and reflects light. Cut does not refer to shape, but to the symmetry and proportion of the diamond. If the cut is done properly the stone will have a better sparkle.
The clarity is determined by natural characteristics and types of inclusions that occur during the process of diamond growth. The GIA (Gemological Institute of America) ranks diamonds on a clarity scale starting at FL, which stands for flawless. For more information on the clarity scale visit Beyond 4cs and read their guide to buying a diamond.
The color of a diamond is rated on a scale from D – Z. The diamond that gets the grade D is completely colorless, while the grade Z is going to be noticeably yellow. The highest color grade for a diamond is D.
The carat weight is a measurement unit for weighing diamonds. Carat weight often gets confused with the size of the diamonds, even though it is a measurement of weight.
Purchasing a diamond isn’t something you do on a regular basis, mostly only when there’s a special occasion coming up. Besides being one of the largest wedding expenses, a diamond or engagement ring is also a massive investment of your time, energy and emotions. Naturally, most of you have a limited budget to work with and I’m sure you want to get the most out of your purchase.
The majority of consumers have very little or no knowledge about diamonds and usually end up paying twice what a gemstone is actually worth. A large number of people spend thousands of dollars on a purchase without knowing what makes it a good value.
Visit Beyond 4Cs to get more tips and advice on how to shop for diamonds and to get access to their guide to buying a diamond
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more pros to buying a diamond online:
Buying Online Pros:
– Significantly cheaper
– larger more diverse diamond inventory
– better quality inventory due to the transparency of diamond selling
– more convenient shopping experience
– less stressful (no sales pressure)
– review magnified images for clarity evaluation easily online via actual diamond images (as opposed to an inexperienced novice fumbling with a jewelers loupe in a store) http://www.onlinediamondbuyingadvice.com/diamond-search/
– evaluate light performance via advanced technology including ASET images and ideal-scope images
– ability to gain objective advice and recommendations from a multitude of ethical retailers via a 3rd party consultant
Buying Online Cons:
– Some people don't feel comfortable buying without seeing first
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